About businesses that designate as Diverse-owned on Instagram
This feature is currently available to businesses with shops on Instagram in the US and Brazil that designate as Diverse-owned. At this time, shops in Brazil can choose to have a Black-owned business label.
Businesses with shops (known as shops) on Instagram can designate as Diverse-owned.
When a shop designates as Diverse-owned, a diverse business category label will appear on its profile and product pages.
Diverse-owned categories
We offer the following diverse business categories. Shops may select more than one category:
- Asian-owned
- Black-owned
- Disabled-owned
- Latin-owned
- Indigenous-owned
- LGBTQ+ owned
- Middle Eastern-owned
- Pacific Islander-owned
- Women-owned
- Veteran-owned
Only the category that the shop selects first will be displayed as a label on the shop’s profile and product pages.
View business diversity info
Shops that designate as Diverse-owned will have all of their diverse business categories added to their business diversity info.
To view business diversity info:
- Go to the Instagram profile of a shop.
- Tap
in the top right.
- Tap About this account.
- Tap Business diversity info.
Instagram is always developing new ways to help businesses grow and reach new customers.
Note: Diversity info is only associated with shops and won’t be used to infer anyone’s race or ethnicity.
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