How does Instagram decide what to remove?

We remove something on Instagram if we find that it goes against our Community Guidelines. Our Community Guidelines define what is and isn't allowed on Instagram.

We use a combination of technology and reports from users to determine if certain content goes against our Community Guidelines. We then use either technology or a review team to remove anything that doesn't follow our standards as quickly as possible.

We use the same guidelines each time we review whether something goes against our Community Guidelines. The standards apply to everyone, all around the world, and to all types of content. The number of times something is reported doesn't determine whether or not it's removed from Instagram.

If you don’t think Instagram should have taken down your post, you can sometimes Request a Review of our decision.

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