You may see suggested posts in places such as your Instagram feed, Reels tab and Explore. These suggestions are based on things like:
- Your activity: The accounts you follow and what posts you’ve liked, saved or commented on.
- Your connections: Your history of connecting with that account or with similar accounts on Instagram.
- Information about the post: How popular the post may be, how others on Instagram are interacting with the post, when or where it was posted.
- Information about the account: How many times people have interacted with that account in the past few weeks.
- Your activity on your Threads profile.
Manage suggested content
To manage suggested content you might see or that you’ve already hidden:

Instagram app for Android and iPhone
Tap

or your profile picture in the bottom right to go to your profile.
Tap

in the top right, then tap
Settings and privacy.
- Tap Suggested content.
Visit the
Meta Transparency Center for information on how an artificial intelligence (AI) system selects, ranks and delivers the content you see on Instagram feed.