How Instagram determines which posts appear as suggested posts
You may see suggested posts in places such as your Instagram feed, Reels tab and Explore. These suggestions are based on things like:
  • Your activity: The accounts you follow and what posts you’ve liked, saved or commented on.
  • Your connections: Your history of connecting with that account or with similar accounts on Instagram.
  • Information about the post: How popular the post may be, how others on Instagram are interacting with the post, when or where it was posted.
  • Information about the account: How many times people have interacted with that account in the past few weeks.
  • Your activity on your Threads profile.
Keep in mind that suggested posts you see on Instagram aren't ads from businesses.
If you see something that doesn't follow our Community Guidelines, you can report it. Learn how to hide a suggested post you see in your feed or Explore that you aren’t interested in.
Manage suggested content
To manage suggested content you might see or that you’ve already hidden:
Instagram app for Android and iPhone
  1. Tap profile or your profile picture in the bottom right to go to your profile.
  2. Tap more options in the top right.
  3. Tap Suggested content.
Visit the Meta Transparency Center for information on how an artificial intelligence (AI) system selects, ranks and delivers the content you see on Instagram feed.
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